Excel Entertainment, the preeminent independent film distribution company in Utah with more than 40 successful inspirational films released since 2000, released its much-heralded film JANE & EMMA last night in theaters. On Thursday, The Church of Jesus Christ of Latter-day Saints Foundation and Bonneville Charitable Foundation announced they would match the amount of movie tickets purchased last night with a donation to the NAACP Salt Lake Branch (up to $40,000). In one night, that match–in full–was reached due to an overwhelming reaction from audiences.
“We have believed all along that people in Utah would support this film, and last night we were thrilled to see jam-packed theaters wherever we went. As a result, our friends at the NAACP Salt Lake Branch received an outpouring of love and financial support. We are so grateful to be a part of all of this,” said Chantelle Squires, director of JANE & EMMA. “Let’s keep this momentum going! We’re asking everyone who came to invite at least three friends to go see this powerful film. Let’s celebrate this win and work together to make history!”