Since April 2016, Cooper Boice and his team have enjoyed the success of their LDS-themed dating app, Mutual. With tens of thousands of users and “thousands more each month” signing up, the app was designed to simplify the way single Mormons meet and date. It has similarities to other dating apps such as Tinder and Bumble, but a few key differences that are appealing to its LDS market.
The app seeks to maintain a wholesome and clean environment and has a two-step verification process to help ensure profile integrity. You can also display your mission location if you served one and tag your profile with your favorite activities and interests. One of the unique features of Mutual is the “relationship readiness meter” which lets you state if you are looking to go on some casual dates or if you’re looking for a serious relationship.
Unfortunately, Mutual has only been available on iOS devices and the requests have been pouring in requesting the app be made Android compatible. This week, the company has officially launched a Kickstarter campaign to raise funds for Android development.
“We know it’s a very important next step for growing our LDS singles community and we hope this Kickstarter campaign will help us to raise the funds we need to do that,” said Boice.
To help you understand their campaign, the Mutual team has joined with Stacey Harkey of Studio C fame to launch a comedic video that pokes fun at Mormon dating culture while highlighting how Mutual is a great resource for meeting other singles with mutual values and mutual interests. You can watch the entire thing below.
Aleah is a graduate of Southern Virginia University, where she studied English, Creative Writing, and Dance. She now works full time as a marketing and product manager, writer, and editor. Aleah served a mission in California and loves baking, Lang Leav poetry, Gaynor Minden pointe shoes, and Bollywood movies.